Values of the American Red Cross

We exist in order to serve others in need, independently and without discrimination, providing relief for victims of disasters and helping people prevent, prepare for and respond to emergencies.

We act responsibly, effectively and efficiently with resources entrusted to us, always seeking to improve.

We are attentive and responsible to those who we serve, always listening to their needs and looking for ways to serve through existing or new initiatives.

We acknowledge, respect and support the rights and diversity of each person in our organization and in the communities we serve.

We, as a family of donors, volunteers and staff, search for ways to provide hope to those we serve while demonstrating compassion, generosity and appreciation.

We seek, collectively and individually, to identify, obtain and maintain competencies and the awareness required for exceptional service.

We act with honesty, demonstrate courage and accountability under pressure and openly share ideas and information with each other.